Toonz Media Group, India’s top animation studio, has introduced MyToonz, a complimentary streaming channel now accessible via LG Smart TVs throughout India. The FAST channel—built on technology from streaming infrastructure provider Amagi—marks the animation company’s strategic push into the smart TV market, with intentions to grow globally over the next few years. The service will first focus on Southeast Asian markets including Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Drawing from Toonz’s comprehensive collection of more than two decades of animation production, MyToonz offers a curated selection of kids’ content including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a major player in the booming FAST streaming sector.
A Fresh Era for Complimentary Streaming TV
The launch of MyToonz marks a significant shift in how content creators are handling distribution in an ever more fragmented media landscape. As traditional television viewing habits continue to decline, especially among younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have emerged as a essential option for connecting with families and children. Toonz’s choice to shift towards this model reflects broader industry recognition that FAST platforms provide a viable route for monetising content whilst preserving accessibility. By partnering with LG Electronics, one of the world’s biggest TV makers, Toonz has secured premium placement on millions of devices across Indian households, removing barriers to viewership and ensuring its programming reaches audiences without subscription friction.
Viswanath Rao, representing Toonz Media Group, highlighted that the channel serves as the company’s strategic response to shifts in how people watch content and the streaming technology transformation. The working relationship with Amagi, a video delivery platform preferred by broadcasters and operators in numerous markets, demonstrates Toonz’s dedication to developing systems capable of supporting large-scale operations. For LG India, the introduction of MyToonz reinforces its existing free-to-air channel portfolio, cementing the manufacturer’s position as a supplier of quality programmes without subscription costs. This joint initiative demonstrates how conventional broadcasters and hardware manufacturers are collaborating more frequently to capture audiences in the FAST ecosystem.
- MyToonz builds on a quarter-century of experience in animation production
- Service extends across globally created properties and Indian programming
- Toonz produces more than 10,000 minutes of programming per year in Thiruvananthapuram
- FAST model removes subscription barriers whilst enabling ad-supported monetisation
Building upon Three Decades of Animated Content Leadership
MyToonz’s introduction is underpinned by Toonz Media Group’s strong reputation in animated content creation, spanning more than 25 years of creative innovation at its Kerala facility in Kerala. The studio’s substantial production—upwards of 10,000 minutes of exclusive material per year—positions it as one of India’s most significant animation powerhouses. This existing framework and creative pedigree provide MyToonz with a significant competitive edge, securing the channel debuts with a handpicked portfolio of material rather than depending on sparse or generic material choices.
The scope of Toonz’s content collection allows MyToonz to cater to broad viewer tastes and age demographics within the children’s media segment. Rather than starting with a narrow selection, the channel leverages years of established intellectual property and creative capabilities. This platform enables Toonz to stock MyToonz with varied, quality-assured content from day one, whilst simultaneously continuing to produce new material to ensure the platform remains current and compelling for audiences. The company’s proven ability to handle major production undertakings reinforces its capacity to support the FAST channel for the foreseeable future.
A Broad Content Library
MyToonz’s content portfolio demonstrates Toonz’s dual focus on both globally created properties and distinctly Indian storytelling traditions. The channel features titles including “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated adaptations of classic Indian narratives combined with contemporary children’s entertainment. This diverse combination attracts families looking for culturally resonant content whilst sustaining access to internationally recognised intellectual properties, positioning MyToonz as a truly inclusive platform.
Strategic Partnerships Powering Worldwide Growth
Toonz Media Group’s expansion strategy relies heavily on strategic partnerships with proven tech and delivery networks. The collaboration with Amagi, a leading infrastructure provider for FAST channels, supplies the technical backbone necessary to scale MyToonz across multiple markets and devices. Amagi’s platform is presently established by content distributors and streaming platforms in numerous territories, offering proven expertise in overseeing extensive streaming infrastructure. This partnership permits Toonz to focus on content creation whilst leveraging battle-tested infrastructure built expressly for sustainable, ad-supported streaming businesses. The arrangement demonstrates how media producers can accelerate global distribution by working alongside dedicated tech providers instead of developing custom platforms.
The collaboration with LG Electronics constitutes another key pillar of MyToonz’s distribution strategy. By gaining placement on LG’s smart TV platform across India, Toonz obtains immediate access to millions of households without requiring consumers to add supplementary software or subscribe to separate services. This built-in distribution model substantially reduces obstacles to finding content and adoption. LG’s existing portfolio of free channels establishes an developed environment where MyToonz can prosper, whilst the company benefits from LG’s hardware reach and market standing. As Toonz expands into Southeast Asia, Europe, North America, and the Middle East, similar partnerships with regional smart TV manufacturers and streaming platforms will prove essential to reproducing this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Systems Powering the Platform
Amagi’s technology platform forms the operational backbone of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is designed to support IP-based delivery systems, which Amagi recognises as essential for creating sustainable, ad-supported streaming businesses. By adopting Amagi’s proven platform rather than creating proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to allocate resources toward programme development and strategic partnerships rather than technical infrastructure, speeding up its global expansion timeline considerably.
Transforming Children’s Entertainment Distribution
MyToonz represents a significant shift in how children’s content finds its audience across India and beyond. Rather than depending exclusively on traditional linear broadcasting or paid streaming services, Toonz is utilising the FAST format to make accessible premium children’s shows. This strategy acknowledges the changing entertainment habits of today’s families, where easy access, convenience, and free content have risen to prominence. By integrating MyToonz with LG smart TVs, the company eliminates friction points that often obstruct accessing programming, letting youngsters and parents stumble upon compelling content without struggling through multiple platforms or payment barriers.
Viswanath Rao’s statement that “content creators must evolve alongside them” emphasises Toonz’s understanding of fundamental market evolution. The FAST channel model allows the studio to capitalise on its vast library using advertisements whilst delivering households premium entertainment at no cost. This two-stream revenue model contrasts sharply from standard paid services, where gaining and keeping subscribers drive profitability. For Toonz, which creates over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model provides an effective delivery mechanism that maximises audience reach whilst sustaining financial sustainability. The launch signals the company’s aspiration to position itself as a leader in children’s entertainment distribution rather than merely a content producer.
- FAST channels eliminate subscription barriers whilst creating revenue through strategic advertising
- Direct smart TV integration provides frictionless access without requiring additional app downloads
- Ad-supported model allows Toonz to monetise extensive content libraries effectively
